Measured Response, by Research Wonks

Measured Response, by Research Wonks: Episode 1: Chat with Ari Paparo, CEO of Beeswax

Episode Summary

Rick Bruner & Stefan Tornquist host this video podcast focused on media, marketing and advertising research, measurement and technology. Ari Paparo, CEO of Beeswax, a leading ad-tech company, is their first guest, speaking about his entrepreneur's journey, NYC, the future for TV and digital media, and his reflections on the "dead pool" of ad-tech after cookies go away. Marc Goldberg, CRO of Method Media Intelligence, the episode sponsor, also stops by for a conversation about audience validation, supply chain optimization and algorithmic bidding.