Measured Response, by Research Wonks

Measured Response, Ep 3: Forrester's VanBoskirk, GroupM's Wieser, Wpromote's Mothner

Episode Notes

"The half hour that's not wasted." (43 minutes, in this case)

This podcast series about advertising measurement focuses Episode 3 on Ad Planning Post-Pandemic. 

Host Rick Bruner, longtime advertising analyst, is joined by friends old and new: 

Our expert panelists discuss what the rollercoaster of the advertising economy in the wake of the pandemic means for what will become permanent fixtures of media planning and what will be passing anomalies. Key takeaways include: 

Regular co-host Stefan Tornquist took this one off and will be back soon.